Sushmita Biswas joins USAA Life to enhance digital focus and accelerate growth
SAN ANTONIO – (April 28, 2021) USAA Life Insurance Company (USAA Life) announced today that Sushmita Biswas has joined the company as chief digital officer. In this role, Biswas will be responsible for generating new business models and opportunities through the adoption of digital technologies, ultimately delivering a seamless and integrated member and employee experience.
A seasoned financial services executive with more than 16 years of cross-functional experiences of building and managing global teams, Biswas joins USAA Life from Liberty Mutual, where she served as assistant vice president and head, Property Claims Strategy, Digital and Vendor Management, Global Retail Markets.
“The increased delivery and adoption of digital capabilities is a key component of USAA Life’s strategy to accelerate growth and facilitate the financial security of our members,” said Brandon Carter, president of USAA Life Insurance Company. “Sushmita has a proven track record as a strategy, process transformation, digital and analytics leader and I’m confident she will help us better serve our members into the future.”
“USAA members have very high expectations—and rightfully so,” said Biswas. “Our challenge is to provide them with the best experience possible through the channel that they prefer. I’m looking forward to the challenge of meeting—and exceeding—those expectations with the exceptional service that only USAA can deliver.”
USAA Life has long been a leader in digital experience, becoming first in the industry to enable the use of electronic medical records for life insurance underwriting, as well as the first to auto-decision based upon the electronic medical record. These innovations, paired with a seamless digital experience, have resulted in more than half of 2020 life insurance applications being submitted via digital channels. Additional investments in systems, talent and products will allow the company to accelerate growth and serve more members with critical life insurance, health insurance and annuity solutions.
Founded in 1922 by a group of military officers, USAA is among the leading providers of insurance, banking and investment and retirement solutions to 13 million members of the U.S. military, veterans who have honorably served and their families. Headquartered in San Antonio, TX, USAA has offices in seven U.S. cities and three overseas locations and employs more than 35,000 people worldwide. Each year, the company contributes to national and local nonprofits in support of military families and communities where employees live and work. For more information about USAA, follow us on Facebook or Twitter (@USAA), or visit usaa.com.