04-21-2014 01:50 PM
To primp and prep your home before you stick the “for sale” sign in your yard, attention to detail is essential. “Imperfections that we often overlook in our own homes tend to turn prospective buyers off because they overestimate the cost of repairs,” says Candy Welch of ERA Wilder Realty in Columbia, S.C. Her firm participates in the USAA MoversAdvantage® program.
1. Don’t Forget the Touch-Ups
“Make a list of the aesthetic issues you need to address,” says Scott Halliwell, a Certified Financial Planner™ practitioner with USAA. Then, tackle leaky faucets, malfunctioning appliances and other problem areas. Set a reasonable budget for repairs, Halliwell says. “You’re spending to try to sell the house faster.”
2. Stage Your Home
“Statistics produced by the Real Estate Staging Association show that homes that are professionally staged sell 73 percent faster,” says James Hart of the nonprofit association’s New York chapter. When staging, consider a neutral interior look and don’t forget to declutter. Outside, pay attention to curb appeal.
3. Invest in Photos
Nine in 10 people shop online for homes, according to the National Association of Realtors. “Potential buyers are making fast decisions on which properties they’d like to see based on imagery,” says Hart. Ask potential real estate agents if they will hire a professional photographer to shoot your home.
Visit usaa.com/moversadvantage to connect with a USAA-preferred real estate agent.
Illustration by Arthur Mount
Certified Financial Planner Board of Standards, Inc. owns the certification marks CFP® and CERTIFIED FINANCIAL PLANNER™ in the United States, which it awards to individuals who successfully complete CFP Board's initial and ongoing certification requirements.
MoversAdvantage® is offered by USAA Relocation Services, Inc., a licensed real estate broker and subsidiary of USAA Federal Savings Bank. Program may be unavailable for employer- sponsored relocations. Not available for transactions in Iowa or outside the US. This is not a solicitation if you are already represented by a real estate broker.
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