USAA is adopting a consolidated and streamlined approach to marketing
and communications with the selection of Publicis Groupe as its single
supplier of agency support. Several agencies have supported or are
supporting USAA’s communications and marketing initiatives. By the end
of the first quarter of 2017, all that ongoing work will be transitioned
to Publicis Groupe. This fresh approach puts diversity front and center
and includes a pledge to hire 30 percent of new employees on the account
from diverse communities. The move also increases collaboration,
improves efficiency, and reflects USAA’s integrated marketing and
communications team structure.
USAA is now making it easier for members to access its mutual fund
offerings by lowering the minimum investment for its Target Retirement,
Target Risk and First Start Growth Funds. The change allows members an
opportunity to invest at a lower entry point and help strengthen
USAA named Michael Merwarth as executive vice president, Enterprise
Strategy & Marketing, reporting to CEO Stuart Parker, effective Oct. 10.
Merwarth was recently senior vice president and Chief Underwriter of
USAA Property and Casualty Company. He joins the association’s executive
council team and succeeds Wayne Peacock, who was recently named
president, USAA Property and Casualty Insurance Group.
Getting declined at checkout is the fastest way to lose the excitement
of buying a new flat screen in time for football season. USAA Bank is
making it easier for members to make big purchases, like buying that new
84-inch flat screen TV. Members can also now “chat” on usaa.com to do
USAA named Wayne Peacock president, USAA Property and Casualty Insurance
Group, reporting to COO Carl Liebert. Peacock recently served as
executive vice president, Enterprise Strategy and Marketing at USAA. He
succeeds Alan Krapf, who previously announced his retirement. Heather
Cox will join USAA’s senior leadership team as executive vice president,
Chief Technology and Digital Officer, reporting to Parker. Cox will lead
a team that includes Information Technology, Digital Strategy &
Operations, and Experience Design.