Providing members with a great experience every time they engage with
USAA, whether it is with a member service representative or digitally,
will be a focus of the employees in the association’s new Austin office.
Ensuring each of those interactions is simple, enjoyable and similar to
working with a representative, is a priority for USAA.
According to a recent survey commissioned by USAA, nearly half (49
percent) of eligible service members are planning to remain on the
military’s current retirement plan, which benefits those who will retire
after 20 years of service in the armed forces. USAA suggests military
members consider the benefits of the new Blended Retirement System, as
U.S. Department of Defense research finds only 19 percent of service
members can expect to retire from service.
USAA is adopting a consolidated and streamlined approach to marketing
and communications with the selection of Publicis Groupe as its single
supplier of agency support. Several agencies have supported or are
supporting USAA’s communications and marketing initiatives. By the end
of the first quarter of 2017, all that ongoing work will be transitioned
to Publicis Groupe. This fresh approach puts diversity front and center
and includes a pledge to hire 30 percent of new employees on the account
from diverse communities. The move also increases collaboration,
improves efficiency, and reflects USAA’s integrated marketing and
communications team structure.
USAA is now making it easier for members to access its mutual fund
offerings by lowering the minimum investment for its Target Retirement,
Target Risk and First Start Growth Funds. The change allows members an
opportunity to invest at a lower entry point and help strengthen
USAA named Michael Merwarth as executive vice president, Enterprise
Strategy & Marketing, reporting to CEO Stuart Parker, effective Oct. 10.
Merwarth was recently senior vice president and Chief Underwriter of
USAA Property and Casualty Company. He joins the association’s executive
council team and succeeds Wayne Peacock, who was recently named
president, USAA Property and Casualty Insurance Group.