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USAA is adopting a consolidated and streamlined approach to marketing and communications with the selection of Publicis Groupe as its single supplier of agency support. Several agencies have supported or are supporting USAA’s communications and marketing initiatives. By the end of the first quarter of 2017, all that ongoing work will be transitioned to Publicis Groupe. This fresh approach puts diversity front and center and includes a pledge to hire 30 percent of new employees on the account from diverse communities. The move also increases collaboration, improves efficiency, and reflects USAA’s integrated marketing and communications team structure.

USAA Reduces Minimums on Retirement Funds

by User  USAA  |  10-03-2016

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USAA is now making it easier for members to access its mutual fund offerings by lowering the minimum investment for its Target Retirement, Target Risk and First Start Growth Funds. The change allows members an opportunity to invest at a lower entry point and help strengthen financial security.

USAA named Michael Merwarth as executive vice president, Enterprise Strategy & Marketing, reporting to CEO Stuart Parker, effective Oct. 10. Merwarth was recently senior vice president and Chief Underwriter of USAA Property and Casualty Company. He joins the association’s executive council team and succeeds Wayne Peacock, who was recently named president, USAA Property and Casualty Insurance Group.

New features on mobile banking app &| USAA

by User  USAA  |  09-20-2016

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Getting declined at checkout is the fastest way to lose the excitement of buying a new flat screen in time for football season. USAA Bank is making it easier for members to make big purchases, like buying that new 84-inch flat screen TV. Members can also now “chat” on to do their banking.

USAA named Wayne Peacock president, USAA Property and Casualty Insurance Group, reporting to COO Carl Liebert. Peacock recently served as executive vice president, Enterprise Strategy and Marketing at USAA. He succeeds Alan Krapf, who previously announced his retirement. Heather Cox will join USAA’s senior leadership team as executive vice president, Chief Technology and Digital Officer, reporting to Parker. Cox will lead a team that includes Information Technology, Digital Strategy & Operations, and Experience Design.

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