Wayne Peacock Named President of USAA’s P&C Business; Heather Cox Joins as Chief Technology and Digital Officer

 SAN ANTONIO – USAA named Wayne Peacock president, USAA Property and Casualty Insurance Group, reporting to COO Carl Liebert. Peacock recently served as executive vice president, Enterprise Strategy and Marketing at USAA. He succeeds Alan Krapf, who previously announced his retirement.


“When we opened the search for Alan’s replacement, we knew we needed another strong leader with extensive business experience and a passion for service excellence and our mission,” said CEO Stuart Parker. “Wayne meets those qualities. Our members and employees will benefit from his leadership.”


“It is an honor to lead the best P&C team in the land, serving those who protect America’s freedom,” Peacock said. “What’s always present is our commitment to legendary service and innovation. Alan and team have done incredible work this year, in the face of historic weather challenges.”


Peacock joined USAA’s investment real estate company in 1988. He’s delivered for members and employees in roles ranging from member service and operations to information technology, strategy and marketing. For the past decade, he’s served on the association’s executive council team. Peacock holds a Bachelor of Arts in economics from Tulane University. He has completed executive education programs at Duke, Harvard and The Wharton School, among others.


Heather Cox will join USAA’s senior leadership team as executive vice president, Chief Technology and Digital Officer, reporting to Parker. Cox will lead a team that includes Information Technology, Digital Strategy & Operations, and Experience Design. Most recently, she was CEO of Citi FinTech, driving innovation and solutions delivery across its business lines, with a focus on digital.


“Our members deserve world-class experiences whenever and however they interact with USAA,” said Parker. “Heather’s appointment reinforces our service commitment in fast-moving areas like digital, technology and user experience. She’s the right leader to take us where we’re going.”


“USAA is known for innovating and delivering an excellent member experience for the military community. I can’t wait to join the team,” Cox said.


About USAA The USAA family of companies provides insurance, banking, investments, retirement products and advice to 11.7 million current and former members of the U.S. military and their families. Known for its legendary commitment to its members, USAA is consistently recognized for outstanding service, employee well-being and financial strength. USAA membership is open to all who are serving our nation in the U.S. military or have received a discharge type of Honorable – and their eligible family members. Founded in 1922, USAA is headquartered in San Antonio. For more information about USAA, follow us on Facebook or Twitter (@USAA), or visit usaa.com.



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