USAA Makes Car Buying Easier With New Augmented Reality App


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SAN ANTONIO – USAA announced today it is piloting an augmented reality application that aims to make car buying easier for its members. The app, which uses Blippar’s car recognition and AR technology, allows members who are in the market to buy a car to point their mobile device at any vehicle year 2000 or newer and instantly see information like purchase price, cost of insurance and any similar vehicles for sale in the area overlaid on the car.


AR – which is probably best-known for gaming apps, such as Pokémon GO – is predicted to play a key role in consumers’ shopping experiences in the future. The USAA app will allow a member to quickly access USAA’s Car Buying Service, including local dealers and loan rates, in addition to providing cost and availability information.


Providing convenient and innovative self-service solutions has always been critical to serving USAA’s members.


“Since 1922, USAA’s goal has been to provide great service through exceptional experiences,” said Chris Cox, chief digital officer at USAA. “We welcome the opportunity to explore a variety of augmented reality use cases that are ultimately meant to make our members’ lives easier and facilitate their financial security.”


The app is being piloted on USAA’s member innovation website, Members can login and sign up to participate in the pilot to test the app and provide feedback. The company will then incorporate that feedback into the next phase of the app.


“Trends show that consumers are increasingly using digital channels to complete the entire car buying process,” said Heather Pollard, vice president, USAA Auto Experience. “By testing this new augmented reality capability, we hope to transform and enhance our members’ experience by making it as easy as possible for them to access the information they want, when they want it.”



About USAA The USAA family of companies provides insurance, banking, investments, retirement products and advice to more than 12.4 million current and former members of the U.S. military and their families. Known for its legendary commitment to its members, USAA is consistently recognized for outstanding service, employee well-being and financial strength. USAA membership is open to all who are serving our nation in the U.S. military or have received a discharge type of Honorable – and their eligible family members. Founded in 1922, USAA is headquartered in San Antonio. For more information about USAA, follow us on Facebook or Twitter (@USAA), or visit


About Blippar Blippar is a leading technology company that specializes in Augmented Reality and Computer Vision, a cutting-edge field within Artificial Intelligence (AI) that trains lenses to recognize and understand the world they see. By harnessing the power of its technology and data, Blippar’s mission is to be the bridge that brings the digital and physical worlds together, enhancing everyday life. To learn more, visit and download the app which showcases our technology on (available on iOS and Android).


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