SAN ANTONIO – USAA earned the highest ranking among financial services companies in the Most Reputable Companies in America list, according to the Reputation Institute. Overall, USAA ranked No. 36 among the companies named in the top 100.
Reputation Institute (RI), the world’s leading provider of stakeholder measurement, membership and management services, today announced the company’s annual US RepTrak® 100 rankings. Based on more than 52,000 respondents who completed the survey in the first quarter of 2018, the survey quantifies the emotional bond stakeholders have with 800 leading companies, and how these connections drive supportive behavior like the willingness to purchase a company’s products, recommend the brand, invest or even work for the company.
USAA has long been recognized for having a strong reputation. In addition to the ranking by RI, USAA was recently recognized as one of the World’s Most Ethical Companies® by the Ethisphere Institute for the third consecutive year and was named as one of FORTUNE World’s Most Admired Companies® for the fifth year.
USAA is ranked No. 102 on the Fortune 500 ® list.
About Reputation Institute
Founded in 1997, Reputation Institute (RI) is the world’s leading provider of stakeholder measurement, membership and management services, working with more than 400 of the top Global 1000 companies. Serving corporate communications and marketing executives and their teams, RI delivers our data, insights and best practices through subscription services, hands-on consulting, and our RLN events and executive training. RI’s proprietary RepTrak® System is the gold standard for analyzing reputations across industries, geographies and stakeholders, and powers our Global, National, Country and CSR studies. Learn more at: http://www.reputationinstitute.com.
About USAA The USAA family of companies provides insurance, banking, investments, retirement products and advice to over 12 million current and former members of the U.S. military and their families. Known for its legendary commitment to its members, USAA is consistently recognized for outstanding service, employee well-being and financial strength. USAA membership is open to all who are serving our nation in the U.S. military or have received a discharge type of Honorable – and their eligible family members. Founded in 1922, USAA is headquartered in San Antonio. For more information about USAA, follow us on Facebook or Twitter (@USAA), or visit usaa.com.
FORTUNE and The World’s Most Admired Companies are registered trademarks of Time Inc. and are used under license. From FORTUNE Magazine, February 1, 2018 ©2018 Time Inc. FORTUNE and Time Inc. are not affiliated with, and do not endorse products or services of, USAA.
World’s Most Ethical Companies” and “Ethisphere” names and marks are registered trademarks of Ethisphere LLC.
FORTUNE and FORTUNE 500 are registered trademark of Time Inc. and is used under license. From FORTUNE, June 15, 2017 © 2017 Time Inc. FORTUNE and Time Inc. are not affiliated with, and do not endorse products or services of, USAA.
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