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SAN ANTONIO – (February 24, 2021) – In honor of Valentine’s Day, USAA hosted a contest to showcase the love people feel for their possessions – cars, animals, technology – and the importance of insuring the things you love most. People across the nation were encouraged to visit usaa.com/onetruelove to share a photo of their prized possession for a chance to win a vacation prize package worth up to $5,000 with a special someone, and a photoshoot with their special something.
The contest yielded hundreds of entrants, and a public vote selected these three lucky winners!
In a recent survey conducted by KRS Research, USAA found that many people own prized possessions they consider their One True Love. The survey found that more than half of Gen Z/Millenials admit they own something they would describe as their “true love” (the survey was conducted online with a demographically representative U.S. sample of 1,005 adults 18 years of age and older from January 6 to 8, 2021). While everyone has a prized possession, the survey also found nearly three-quarters of Gen Z/Millennials don’t have their most prized possession covered by insurance.
Everyone has a One True Love that is unique and invaluable. USAA would like to thank everyone who participated in the One True Love contest, and congratulate the winners!
How the Contest Was Run
The winners will receive a photoshoot with their One True Love and a vacation prize package worth up to $5,000 for themselves and one other person, whenever travel safely resumes and up to two years from announcement of winner.
Founded in 1922 by a group of military officers, USAA is among the leading providers of insurance, banking and investment and retirement solutions to nearly 13 million members of the U.S. military, veterans who have honorably served and their families. Headquartered in San Antonio, Tex., USAA has offices in seven U.S. cities and three overseas locations and employs more than 35,000 people worldwide. Each year, the company contributes to national and local nonprofits in support of military families and communities where employees live and work. For more information about USAA, follow us on Facebook or Twitter (@USAA), or visit usaa.com.