Military Spouses and Direct Sales: Making Working out Work

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In the past weeks, we have heard from two military spouses (Part 1, Part 2) who have found fulfillment and success representing a direct sales company and this week we highlight another spouse Siobhan, who details her direct sales journey.


Siobhan Burch- Beachbody I am a wife of a F/A-18 Naval Aviator, married for 10 years with 2 kids. I have a BS in Computer Science from the University of Texas and worked as a software engineer for 5 years before becoming a stay a home mom. I became a Beachbody Coach in April 2012 and we are currently stationed at NAS Lemoore in Lemoore, CA.

  • How did you get into this line of work? I needed help getting back into shape after my son was born in 2011. I had tried losing weight on my own, even training and running a half marathon. While the scale moved down, I still couldn't fit into my pre-pregnancy clothes and that was so frustrating. Before my son, I'd go to the gym to lift weights but that wasn't an option afterwards. I wasn't comfortable with gym childcare at such a young age (or any childcare for that matter!). I kept noticing a friend and fellow military wife talk about all the Beachbody workout programs that you could do at home and I looked more into it. It took me about 6 months to finally approach her with my struggle, but she guided me through picking a program and she put me in an online group with other moms working toward the same goal. After 4 months and amazing results, I decided I wanted to share the Beachbody lifestyle with others and I've been running my own groups ever since! 

  • What is the most challenging aspect and biggest perk? In our team, we talk a lot about fitting working our business into the "mom-cracks". These are those times during the day when the kids are sleeping, at school, or those 5 minutes when they are completely content playing by themselves. The constant balance between work life, home life, and mom life can be challenging. Focusing too much on one aspect and the others could suffer. I try very hard to make sure I remember why I'm working in the first place. I wanted to contribute to my family's finances in a way that would help my friends and my family have healthier and happier lives. The biggest perk comes from the groups. In these groups, we all share bits and pieces of our lives, our struggles, our successes which allows us to form deep bonds and friendships.

  • What do you wish people understood about your business? People think to be a Beachbody coach, you have to have a "beach body" (or six pack abs!) or have a success story first, be a good sales person, a personal trainer, or a nutritionist. I'm not any of these things and I don't really want other coaches on my team to be either. A coach is a guide, a motivator, a good listener, and has a deep desire to help others.

  • As a military spouse, what is the greatest advantage of working this type of job? Can you share advice for others considering something like this to be successful? As military spouses, we are constantly meeting new people that might need help, just like we did. Women that can't make it to the gym because of their job, time, or childcare costs or unavailability. Moms that need to work to feel fulfilled helping others, that aren't just our kids. Women that need to talk with other women to know they aren't alone in their struggles. With any work-at-home business, you first need to use the products and have a passion for them so that you can share with others about them. This is the difference between feeling sales-y and feeling like you are helping or recommending something. Also, stay consistent with it and know it'll take time to develop. Consistency is what builds trust and people don't want to work with others if they don't feel like they trust them. 

Amanda, from the first post, mentioned, “Social media has enabled consultants to reach people that the old "home party" couldn't reach.  Shopping (while supporting the everyday man or woman) is going in this direction”. I personally have made purchases through military spouses and their online shops or Facebook parties (books, makeup, clothing, oils, etc.) because I would like to see them succeed and will support a fellow military spouse when I can. Do you make purchases through friends and family?


Next week we will be interviewing the last military spouse for this series who maintains a full time corporate job AND conducts direct sales on the side!


Related Posts:

Military Spouses in Direct Sales, Part 1

Military Spouses in Direct Sales, Part 2

Work From Home Summer Survival Guide


About the Blogger: Briana Hartzell is a Navy spouse, mother to two beautiful girls (2 years and 5 months), a former full time USAA employee and a graduate of Texas A&M University. Briana writes at Being Briana, a blog focused on the joys that military life and parenthood can bring.


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Limitless Contributor

Military spouses don't look anything like those women in the picture.

Briana Hartzell USAA

As a military spouse, I have found our group to be a diverse and lovely set of individuals who I am proud to be a part of no matter where they are from or how they look. I will add, that the military spouses I know, are some of the most beautiful people, inside and out, that I have had the pleasure of meeting.

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