Military Spouse Finds Job Flexibility as a Direct Sales Consultant

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Frequent moves, unpredictable schedules and the intermittent responsibility of solo parenting makes a military spouse’s quest for a job that much more difficult. This difficulty leads many spouses to try their hand at running their own businesses. Last week we spoke with a spouse who has found success in a multilevel marketing job, and this week we will speak with Laura, a Navy spouse, who left her full time nursing career to be a LuLaRoe consultant.


Laura Choffel- LuLaRoe I am originally from Dallas, Texas, but being a Navy spouse, we have moved all over! My husband is currently stationed at Tinker Air Force Base in Oklahoma City, Oklahoma. I am mom to Olivia (3.5) and Benjamin (2). I LOVE LuLaRoe because it is affordable, comfortable, flattering on ALL shapes and sizes, creates opportunity for families to achieve abundance like I never could have imagined possible.

  • How did you get into this line of work? I visited a friend’s pop-up boutique and fell in love with the clothes, how they fit me, and how I felt when I was wearing them. After working long hours as a nurse in the Post Anesthesia Care Unit, missing my kids, just to pay for daycare, I decided to take a leap of faith and start this business so I can spend more time with my family! After just a few months in this business, I am so close to my goal of exceeding my nursing income.


  • What is the most challenging aspect and the biggest perk? Setting “office hours” and turning off working mom and just being mom. I love what I do, so it can be hard to turn it off. Perk-being able to take my kids to play at the park, go to the zoo, go swimming, have picnics, play dates with friends, and still contribute financially.
  • What do you wish people understood about your business? I am a small business owner, teaching my children at a very early age how to work hard at something. There is nothing stopping me from reaching the top of my company. The sky truly is the limit with direct sales companies. You don’t have to play the politics games to get a promotion like at a big name company. If I want a raise, I work hard to promote my business and book pop up boutiques. If I want to take a vacation, I don’t have to submit a request to my boss and have it approved. If I want to take my kids to the zoo on a Wednesday, I can do that too! Shopping through a direct sales company, remember you are helping that stay at home mom to make some extra money, that single mom trying to support her family, that family who’s kids are going to college soon, that family who is saving money for a mission trip, and so much more.
  • As a military spouse, what is the greatest advantage of working this type of job? Can you share advice for others considering something like this to be successful? The flexibility!! My husband’s schedule is all over the place. Sometime he’s gone for a month at a time, and other times he has some time off. I can easily work my schedule around his, and even do a good portion of the work after my kids are in bed if I want to. Having military connections all over the world also helps tremendously when starting your business. Moving your business to a new city, you already have instant contacts and connections that will help grow your business! Having to pick up and start a new career with each move can be very challenging. With LuLaRoe, you can run your business entirely online if you want to! That way, with every move, you don’t have to start over.



In the next two weeks we will talk to two additional Military Spouses about their jobs in direct sales. Please remember this type of business venture is not made for everyone. It is important to research and review any at home sales opportunities with the Better Business Bureau and speak with other consultants before taking the plunge! Do you run your own business using direct sales? Please comment and share your success stories.


Related Posts:

Military Spouses in Direct Sales, Part 1

5 Truths About Working From Home


About the Blogger: Briana Hartzell is a Navy spouse, mother to two beautiful girls (2 years and 4 months), a former full time USAA employee and a graduate of Texas A&M University. Briana writes at Being Briana, a blog focused on the joys that military life and parenthood can bring.


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