I love the radio commercials about USAA. They are straight-forward with no sugary-sweet gunk. However, when the spokesperson mentions the year they joined USAA, I'm not as impressed. The most recent one I heard stated that he's been a member since 1998. Well, that's great, but my husband and I have been members since 1977. I think that's more impressive.
So, Marketing Department, listen up. We have been members of USAA since 1977. Brag on that one for a while.