TC, I agree totally.
I am a 40 year member with two brothers and a father who also served in the military and I am simply horrified that USAA hasn't dropped thier NFL sponsorship. Even worse was USAA giving some rediculous excuse which amounts to it wanting to air patriotic commercials!
So here what I have concluded:
Come on USAA, please just listen to your customers!
Coolest - We are listening and we do hear you. We appreciate your long term membership and your opinion. Please know that all comments are shared with our leadership. USAA advertising is intended to educate military and member prospects about USAA products and services, and is placed within programming that is popular with our military, veterans and their families. Advertising during NFL games allows USAA to reach a broad military audience, including those who are currently serving. Research indicates that 78% of active duty military are NFL fans, with 36% naming NFL as their favorite sport. We are more successful in our advertising when we target programs our members watch. Thank you for voicing your concerns and joining the discussion. - Jason
Tc1984 - At USAA, we strongly believe it is an honor to stand during the national anthem. Our purpose in becoming a league sponsor was to honor and appreciate the military community, and that will continue to be our focus. Professional football continues to be among the most watched programming and through our sponsorship, an avenue for us to encourage America to join us in saying “thank you” to our military and their families. We have no plans to end our role as the Official Military Appreciation Sponsor of the NFL. The NFL provides a great platform through which we can raise awareness about and appreciation for America’s military and their families. - Jason