I'm one of the old timers - joined USAA in 1965 before Navy flight school. Upon graduation I got married and was ordered to Hawaii (yes ordered!). We had a home burglary which resulted in the loss of many small valuable items. I called USAA and they said to submit a list of the stolen items and my estimate of their present value. Two weeks later a check arrived in the exact amount of my submitted "claim".
I said to myself that this a company that deserves my business. Our family, including both of my grown children have our auto, home and life insurance as well as retirement programs, savings, banking and credit cards through USAA.
USAA is truly a member of our extended family. I have recommended USAA to many friends and was pleased to learn of the new enhanced eligibility requirements which made two more friends eligible for membership.
Note: When I have occasion to talk to a Service Rep I always take a minute to thank them for their great service over the many years of my membership. It makes both of our days!