I have been a USAA member since age thirteen and now as an employee of a rival bank I can truly see what seperates USAA from the others. There is a reason why my paycheck is deposited into my usaa account instead of my banks own. Usaa talks customer service and does indeed provide it, while most banks talk customer service but pressure their employees to force sales on customers to gain the bank double digit profits. Usaa will see those same profits through customer loyalty that will never fade. Keep up the good work