My grandfather and mother both served in the Navy, and they passed on their USAA membership to me. When I first found out about, and switched to, your banking services, my life changed for the better. No rude salespeople and annoying automated phone lines. No hidden fees or ridiculous ATM surcharges. It's so refreshing to find a bank that conducts its business honestly and recognizes how important each customer really is. I LOVE USAA!