I have enjoyed my relationship with USAA for over 50 years.
During that time I have checked out other insurance companies, only to find that none even come close. Real value for the dollar spent is so apparent.
But the amusing kicker is that when I get an unsolicited call from a competitor saying they can save me money and I state that I'm with USAA, I often get a hang up or a nevermind.
All my sons use USAA and have had similar experiences.
Way to go, USAA!