My father passed away in 2008. When we called USAA to have his policies put in my mother's name they were amazed to find that my father had been one of their first members. Normally my mother would have received her own USAA member number but they couldn't bear to retire Dad's member number. They left the member number and just put it in Mom's name.
I myself have been a member for well over twenty years and wouldn't think of going anywhere else for my insurance and banking needs. USAA ROCKS!!