When a young lieutenant in the Navy we were about to be
transferred overseas to Sardinia. We were shipping our VW Rabbit, and to our surprise discovered our car insurance wouldn't cover us in Italy. After calling a number of companies, the obvious choice became USAA and we have been insurance and banking customers every since, for more than 30 years now!
Occasionally I open an account at another bank for various reasons, only to discover the hidden charges after a few months. Then I close them and rely even more on USAA.
My sons are both USAA members now, and they enjoy the benefits of membership. They particularly like the refunding of ATM charges at this point in their lives.
Thanks USAA; you have earned my trust and the trust of my family.