My father was a pilot in the air force. He passed away from skin cancer when I was 8 years old. After I went to college and was transitioning to life on my own, my Mom suggested I look into USAA to save some money on auto insurance. She said we were eligilbe because he had been a member while in the military. The auto insurance savings were unbelieveable and the USAA service cannot be touched. We started with only auto insurance and I now do all my household banking with USAA.
I already have savings accounts set up for my three young children so they too can pass on the unmatched service of USAA to their children as well.