I like the ads with the kids who explain how they qualified for membership and showing the families - but most brats didn't earn their memberships in just one place - they earned them in a lot of places over a long period of time.  I'd love to see a USAA commercial with a lifetime brat - "I earned my USAA membership in Vietnam - and again at Fort Bragg - and at Fort Bliss - and at Fort Gordon . . . "


What a great idea! Thanks for sharing your thoughts with us. We'll pass your idea up the chain for consideration. 

I would love to see USAA stop spending all of our money on TV ads.