My father was the first to join USAA back in the early '70's. He had retired by that time from the Navy, I myself had been out of the Navy after an 8 year hitch only a short time and he recommended USAA to me. We have insured our homes, autos, life, banking etc. continuously since them. From there our daughters became members and in turn their husbands became members as well as our 13 grandchildren and now our 3 great-grandsons. Not to mention my siblings and their families.
USAA has been and continues to be our Insurer/Bank of choice.