News Center

USAA Life Insurance Voted a “Brand of the Year”

by Community Manager

‎04-29-2014 10:10 PM

By Bill White,
Vice President, USAA Life and Annuity Products


Life Insurance Brand of the YearFor more than a decade, the marketing research firm Harris Interactive has tracked the best brands in America. And this month, Harris Poll EquiTrend® named USAA Financial Services the “Life Insurance Brand of the Year.”


This is a big kudos for every employee on our life insurance team. It is a team that extends far beyond the Life Company to every corner of USAA. At USAA, our brand is more than just a logo or a name. It is a promise. That promise is — and has always been — to serve our members like we would serve a loved one or a best friend. Winning this award is validation that together we are delivering on our promise. 


What’s really great about the Harris Poll EquiTrend® award is that our members voted for us. In the insurance category, USAA was up against 21 competing brands. Out of all those, we rose to the top.


What makes the USAA brand so strong? Everything we do is guided by our mission and core values. The military community has always been, and continues to be, our core membership. That means we design our products and services especially for them — to facilitate their financial security.


Our life insurance products are no different. For example, for soon-to-be deployed members of the military, USAA has an expedited underwriting process to get that service member life insurance before he or she leaves. And for members who have been severely injured in the line of duty, USAA may pay a $25,000 cash sum that can be used to aid in recovery.


USAA also stands out in the way that we deliver our products. For example, in the tragic event that one of our members dies, our Survivor Relations Team is assigned to the family to help with the difficult transition period. This special team not only helps with the life insurance claim but sends condolence packets with helpful advice, offers free consultations with a USAA Certified Financial Planner™ practitioner, assists in opening Survivor Savings Accounts and helps coordinate information across different USAA accounts and products.


Winning the Harris Award isn’t just about taking home another prize; it’s about setting high standards that we will always seek to attain and surpass. It’s also about our members recognizing the value of the USAA brand and telling us that we are, indeed, good on our promise. For that, and as always, our members deserve a big thanks. 


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USAA Financial Services received the highest numerical Equity Score among Life Insurance brands included in the 2014 Harris Poll EquiTrend®Study, which is based on opinions of 41,806 U.S. consumers ages 15 and over surveyed online between January 3 and February 31, 2014.  Your opinion may differ.  “Highest Ranked” was determined by a pure ranking of a sample of Life Insurance brands.


Life insurance and annuities by USAA Life Insurance Company, San Antonio, TX and in New York by USAA Life Insurance Company of New York, Highland Falls, NY. All insurance products are subject to state availability, issue limitations and contractual terms and conditions.  Each company has sole financial responsibility for its own products.


Certified Financial Planner Board of Standards, Inc. owns the certification marks CFP® and CERTIFIED FINANCIAL PLANNER™ in the United States, which it awards to individuals who successfully complete CFP Board's initial and ongoing certification requirements.


Military Severe Injury Benefit is available to active duty in the Armed Forces and Armed Forces Reserve of the United States of America. Provides $25,000 to help with the expenses in the event of certain injuries while performing military duties to include dismemberment, loss of limb function, such as paralysis, loss of vision, and severe burns as long as base policy is effective. Rider form LBR57941ST 05-06 (may vary by state). Included at no additional cost.



by Gen X Army Wife ‎04-30-2014 08:43 AM

This says alot about who USAA is and what USAA can do!

This is Above and Beyond the competition. Not everyone can have these extended benefits that help the Military community the way USAA does. I am glad to know that the company is doing this for our Troops and thier Families. Keep up the good work.

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