Reflecting on the Impact of Season of Sharing

Jess David Holiday Cheer.jpg

                                                                    USAA employees enjoying the holiday season.


A veteran and single mother, Micah says that holidays are usually financially challenging, but last year was especially difficult. Fortunately, USAA was able to make a difference for Micah and her family through the Soldiers’ Angels Holiday Adopt-A-Family program.


“Thanks to USAA, my kids had a great holiday,” says Micah, whose family was adopted in our 2020 Season of Sharing program. “I didn’t have to stress myself out trying to figure out how to get them the things they wanted.

It was easy and convenient and, most of all, safe to have the gifts delivered straight to my house. And we got everything early, giving me time to wrap them and put them under the tree.”


Season of Sharing is USAA’s premier holiday employee giving program. Each year, Season of Sharing provides our employees with the opportunity to help thousands of individuals, children and families who are emotionally, physically or financially in need during the holidays.  


This year, for our military community, USAA will sponsor the following programs:  


Soldiers Angels:

  • Sponsor 7,000 holiday stockings for deployed servicemembers and patients in VA hospitals across the country through Soldiers' Angels. Stockings are full of items that bring a sense of home to our military while they are away 
  • Adopt 120 military families across our campus locations to ensure they have gifts and a festive meal for a fulfilling holiday

USO San Antonio

  • Sponsor the Exodus program, which provides trinkets, activities, and refreshments for the 6,000 Joint Base San Antonio and Goodfellow Airforce Base active-duty trainees who will fly home for the holidays
  • Sponsor the Countdown to Christmas holiday programming for over 12,000 active-duty trainees who will remain in their Fort Sam Houston and Lackland dormitories over the holiday break. This program will offer support for prevention of depression, social isolation and mental and emotional health during the trying times of not being able to be with their families. 

For families like Micah’s, the Soldiers’ Angels program impact is monumental.  

“I’m so blessed to know there are organizations out there, like Soldiers’ Angels and USAA, who truly care and always will care for the men and women who are willing to make the ultimate sacrifice for America,” says Peter, another 2020 recipient. “The clothing and toys you provided for my girls on Christmas Day was such a true blessing, and I am forever grateful. Thank you so much for putting a smile on my two daughter’s faces – and my own.” 


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