Family Matters: Interview with Debbie Fink of Operation C.H.A.M.P.S. (Part 1 of 2)

Chazz Pratt
Occasional Contributor

Champs article.jpg


There’s an army of over 700,000 of these tough fighters spanning the ranks of the Army, Navy, Air Force, Marines, and Coast Guard. None of them received much in the form of medals or awards for their service. These tireless heroes continue to fight nonetheless. They remain encouraged in spite of being tested again and again. They show resilience and perseverance in the face of adversity. As you read this, they continue to selflessly serve.


Can you guess the name of this elite fighting force?


Whether you call them Family Members, “Brats”, or Dependents, the youngest of these might be better known as “C.H.A.M.P.S.”! Why? Military life presents unique challenges for the younger set within any military family. Each branch of service provides ongoing support for military families designed to make sure morale stays high at home. You should take full advantage of all the available support resources.

But, there’s something else worth mentioning. This affects all Americans, at home or abroad, whether they’re serving or supporting our Military.


There’s a “disconnect” between two communities! No, I’m not referring to what one branch of military service offers that the other branch may not; I’m referring to a couple of communities you know very well – The Military Community and The Civilian Community and their ability to better understand each other.


In this edition of GOING CIVILIAN, you’ll meet Debbie Fink and learn about a unique program whose goal is not only about uplifting Military Children, but also bridging the gap between the military and civilian communities.


Charles “Chazz” Pratt III (CP3): Tell me a little bit about Operation C.H.A.M.P.S. – Child Heroes Attached to Military Personnel – and how it got started?

Debbie Fink (DF): Operation CHAMPS is a public health and education initiative that was launched in October 2012, to celebrate and support America’s children of the military and their families, and to build the bridge of understanding between our military and civilian worlds.  Our children’s book – titled “The Little C.H.A.M.P.S – Child Heroes Attached to Military Personnel” – is the cornerstone for this initiative.  There are ~718,000 6-12 year old Champs (the initiative’s target audience) across all five military branches.  We also aim to reach and teach the Champs’ countless civilian classmates.


CP3: Your website says that Operation CHAMPS engages civilian communities in giving back to military families. How do you go about doing this engagement?

DF: Operation CHAMPS, newly launched at the University of Maryland, offers four ways to engage civilians in giving back to military families:  1) CHAMPSitting Program:  training college students and other civilians to be ‘militarily culturally competent’ CHAMPSitters, offering free Champ(baby)sitting to local military families.  2)  “DutyFree Fun” Program:  engaging local businesses to donate free gifts (e.g., a dinner out for a military couple; a spa package for a spouse of a deployed Servicemember; respite for a spouse of a Wounded Warrior, etc.).  3)  “Campus Corps” Program:  organizing volunteers to help out at other military-connected organizational events.  4) “The Little CHAMPS” Program: overseeing the national distribution of “The Little CHAMPS” book, as well as the distribution of the  (Operation CHAMPS) Traveling Classroom CHAMPKit.


CP3: Some people place a patriotic bumper sticker on their car or attend a military-themed parade as a show of gratitude to our military. How does Operation CHAMPS build upon this level of patriotism?

DF: Bumper stickers and parade attendance – it’s all good.  Though for Americans seeking opportunities to make an immediate difference in the lives of our military families, Operation CHAMPS offers easy opportunities to do so.  An individual who donates $10 knows that a copy of “The Little CHAMPS” book is going directly to a Champ, providing support, comfort, and coping skills to the Champ and family. 


Those individuals, PTAS, or local businesses that sponsor a Traveling Classroom CHAMPKit know that they are making a profound and immediate difference in the lives of hundreds and hundreds of American children: classroom by classroom, school by school.


Operation CHAMPS’ UMD program will soon be growing to other campuses nationwide, at state universities located near large military installations.


CP3: The Military is definitely a community within a community. There’s often a “disconnect” between the two communities that highlights the need for a better understanding of military life. How does Operation CHAMPS bridge the gap between the military and civilian worlds?

DF: Only 37 percent of military families currently live on military installations; the remaining 63 percent live in over 4,000 civilian communities nationwide. They are our neighbors, coworkers and friends, but the challenges that military children and families face are not widely understood by their civilian peers. With less than one percent of our Nation serving in our military, we believe it is the civic duty of the other 99 percent to understand, appreciate, and support our Servicemembers and their families.   “The Little CHAMPS” book not only helps Champs cope with their challenging lifestyle, but also educates their civilian classmates and school community about military life, while providing simple ways to build welcoming and supportive communities for military families.


We firmly believe that education raises awareness; awareness often translates into acts of gratitude; and acts of gratitude help bridge the gap between our military and civilian worlds.  Through our educational book and awareness-raising programs, our initiative bridges the gap child by child, school by school, community by community.  Working with our growing Alliance – military-connected organizations and now non-military, too – is a critical component to bridging the gap.


CP3: Champs face unique challenges. Their needs are exclusive to military life and specific to the career choice of their parents. What are some of these challenges they face? 

DF: First, let me highlight the benefits:  Champs learn and grow from their military-connected lifestyle:  they are worldly; and, due to their lifestyle, often absorb and exhibit vital virtues, such as:  flexibility, adaptability, patriotism, loyalty, honor, gratitude, citizenship, commitment, and more. 


Now let’s address some of their challenges, remembering that when one member of a family serves in the military, the entire family serves. Facts:

  • Champs move 6 to 9 times over the course of their school years.  The stressors that come with moving are well-documented in the body of psychology: in fact, moving is one of the top three stressors in life.
  • Champs must deal with inconsistent academic requirements as they move around.  Differences in State requirements for academic and athletic participation have negative impacts on achievement and participation.  Slow but steady progress is being made to standardize school requirements, which will help Champs tremendously. 
  • 34% of military parents are “less or not confident” that their children’s school is responsive to the unique aspects of military life (93% attend non-DoDEA schools).
  • The majority of Champs in public schools “feel their classmates and teachers do not understand what they are going through.”
  • More than 700,000 Champs (0-18) have endured one or more parental deployments.
  • Deployments take a toll on Servicemembers physically, mentally and emotionally, and take a significant toll on the families and children – whether it is pre-deployment angst; deployment fears; or reintegration struggles.

CP3: How do you help Champs overcome these challenges?

DF: We emphasize five keys to constructively overcome their challenges and build resiliency:  1) Asking for (and receiving) help from trusted adults.  2) Communication.  3) Community.  4) Feeling special and valued.    5)  Learning and practicing virtues.


There’s a lot of dialogue within the military community about the importance of building resiliency to overcome challenges.  My pedagogic philosophy is that we build resiliency by building character.   I firmly believe that virtues (such as courage or compassion) are the tools that we all need in order to face what life dishes out in a constructive, or resilient manner.  The more we focus and build upon virtues, the more resilient we become.  Our book and its Curricular Supplement reinforce this.  With that said, it also focuses on the importance of identifying and expressing emotions; helping Champs figure out how to handle these emotions; and how, when, and where to get help. 


We deliver the key messages mentioned earlier:  that it is a child’s right to ask for (and to receive) help.  S/he does not need to cope alone.  Champs are part of a community, and it is the responsibility of the adult community to provide the support, comfort, and guidance that our Champs need and deserve.  They can also learn to help themselves and to help each other.  Nonetheless, we adults need to claim responsibility to help them navigate through their military-connected challenges. 


CP3: You’ve traveled the globe sharing your support and program to Champs with the USO. Do you notice any differences between Champs located in the US versus those living in foreign soil?

DF: Absolutely.  I’ve had the honor of ‘edu-taining’ over 10,000 Champs during my USO tours to Europe and Asia.  I think the primary difference between our Champs residing overseas and our Champs in the US is that Champs overseas are all part of the DoDEA (Dept. of Defense Education Activity) school system.  Champs are the majority in these schools.  Their teachers and classmates understand what they’re going through.  The school system is structured to support them, recognizing the challenges they face.


Yet according to a principal of a school I visited on my 2011 USO Tour in Germany, over 90% of her Champs had a parent currently deployed in harm’s way.  So it is not uncommon that even when these Champs and families have been relocated across the world, the Servicemember is often deployed even further away.  Still, while living on foreign soil, Champs are among adults and children who understand what they’re going through, and seem to have more communal support.


In contrast, this is not the case in the US.  Champs in public schools often “feel their classmates and teachers don’t understand what they’re going through.”  More often than not, a Champ can go through a school day where people (including teachers) are entirely unaware that his/her parent serves our country; or that his/her parent is deployed; or that a parent has just come back and is dealing with PTSD or a Traumatic Brain Injury or other injuries or wounds; or that parents have grown apart and are discussing divorce; or that the child has just been told they would be PCSing (moving) again in a few month’s time . . . As a Nation, it is our Civic Duty to cultivate a more sensitive school climate and informed community here in the US. 


CP3: What are the key “take home” messages that civilian children discover? How do they gain a better appreciation for Champs and the military lifestyle?

DF: We had the pleasure of co-piloting a program alongside our cherished partner United Through Reading (UTR), at a public school in Fairfax County, VA.  One-third of the students were Champs; two-thirds were civilians.  Prior to our arrival, the Champs didn’t even know others were Champs!  So right there, a Champ support group was born.  UTR gave each student a copy of the book.  We played a video, recorded by UTR, of a deployed parent (in Afghanistan) reading the story to and with the children.  He spoke to/with the kids; for example, asking them to find Afghanistan on the map.  The children read along with him. 


Over the next few months, the fabulous educator piloted a few of the classroom extensions from our Operation CHAMPS Curricular Supplement.  We returned on Flag Day (June 14) to a classroom of children who had undergone a transformation individually and collectively from this experience. 


The Champs felt understood, appreciated, supported, and PROUD.  The civilians shared how much they had learned about military life, about military challenges, about their peers, about friendship.  They bonded over commonalities and celebrated differences.  The ensuing dialogue was remarkable.  The classroom’s bridge of understanding was built between its civilian and CHAMPS.  We continue to build this program out with UTR.


CP3: You have a strong group of supporters for this initiative! Who have you partnered with and what results have you seen? 

DF: Yes, our Alliance of strong and ever growing supporters for this initiative has been paramount!  For the book’s first printing, branding our “Statement of Support,” we had the following military-connected organizations:  The USO; United Through Reading; AUSA Family Programs; Military Child Education Coalition; Armed Services YMCA; American Red Cross; Operation Homefront; and National Military Family Association. As we head back to press, we are so pleased to add the following organizations to our Alliance:  Air Force Association; Navy League; Marine Corps League; Coast Guard Foundation; Blue Star Families; and our first non-military connected organization:  the National Association for Elementary School Principals (NAESP).



New Member

Who decided we needed a new name?  I have never met a Brat in my life who wasn't proud of our label and I've not talked with one yet who isn't appalled by the idea of changing it.  Leave our name alone.

New Member

We are BRATS not CHAMPS....the latter sounds too much like the CHAMPUS the healthcare predecessor to Tricare....and CHAMPUS sure was a nightmare....bad choice of an acronym/name

Occasional Visitor

The term BRAT has a long history and is in actuality an acronym from the 1700's (British Regimental Attached Traveler). We, as Brats, have tried to connect with USAA about items that are sold to help Brats with feeling the love and caring of other Brats. We were denied.  We really would like people to know we are here and are strong both individually and as a unit. How can someone come along that is not affiliated with the military and insult us by writing a book that purports to understand us. Sorry, it is just plain wrong. And you USAA are allowing it to happen. Maybe someone should have researched better. I imagine a good number, probably a majority of your members are BRATS. I have been a member since the day my Dad retired. Right now I am ashamed of you.

Occasional Contributor
I have been a BRAT for 50 years! My father served for 20 years. I was born a BRAT and I am proud to be called a BRAT. There have been Brats for longer than I have been alive. Nobody should be able to come along and decide to change our name. It is part of our identities! We are a community! We are proud of our designation. We do not want a new name! We have thousands of members and bone of us want to be called Champs. It's belittling! For someone who is not a Brat and whose child is not a Brat to decide to make changes to who we are is absolutely disrespectful to who we are! We are BRATS now and forever!
New Member

We are not CHAMPS.   We're BRATs.   Just because civilians and organizations are not comfortable with the term does NOT give anyone the right to try to change our identity.


We have made a lot of sacrifices -- unrecognized and unhonored -- for this nation.   We sacrificed a normal childhood for added responsibilities.   We sacrificed friends, family and pets so that our parents could serve this nation.  It was a difficult childhood, but it had its benefits as well. 


We were baggage to the military -- something extra to be packed.  Something extra to be dealt with.  But we made it a point of pride to not be in the way.   We learned responsibility.  We learned sacrifice.


But there is one thing I am not going to sacrifice...and that is my identiy, my heritage, my culture -- and certainly not to a couple of people who know nothing about us.  Oh, they think they do...those poor neglected children.   She was all to willing to sacrifice our identity so that she could sell a book.   She sold us out so that she could get access to our young brothers and sisters.


She's not a BRAT.   She's not even a CHAMP.  She did not grow up BRAT and she has no right to change our identity.


This is identity theft.  This is stolen valor.  


When USAA, the USO, the MCEC and all these other proud sponsors of the troops choose to go to this touchy feely PC group who knows nothing about US... the American BRAT... and have them talk about the experience, rather than work with the REAL BRAT organizations out there, there is a problem.


We've sacrificed enough.   It's time to stand up and demand OUR Respect.  

Frequent Visitor
We are BRATS! We are proud to be BRATS! We do not want nor need a new name and we resent people who truly have no clue trying to change our pedigree. I sincerely hope USAA stops endorsing this C.H.A?M.P.S. Stupidity. You as a company are supposed to support the military and families. So please supports all of us BRATS.
Dixie A

CHAMPS is a figment of the authors' imagination. True BRATS know better. I just cannot fathom a couple of non-BRATS totally trashing well over 200 years of tradition and culture as represented by Military BRATS. The actions of Operation CHAMPS and the book, The Little C.H.A.M.P.S totally sever the ties between existing BRATS and new BRATS being brainwashed by this group. Nothing in thier programs provide info, links, etc. to any of the existing BRAT organizations, clubs and Facebook Groups - and there are many.


One other matter to consider is the way Operation CHAMPS, a non-profit, and the authors and the publisher, Harmony Hearth LLC are set up. From my research the officers and I think the current owners of Harmony Hearth LLC are the authors and their immediate family. Harmony Hearth LLC is NOT a non-profit yet everything being pushed by Operation CHAMPS and their other programs and initiatives are all purchased from Harmony Hearth LLC. All trademarks, etc. are owned by Harmony Hearth LLC including the ones for the non-profit.


I sincerely hope that USAA will study this matter and subsequently remove all USAA support and endorsements for Operation CHAMPS.


Richard Atkinson

New Member

Who decided on this crazy new acronym. Not now. Not ever. I'm a military brat.


I will NOT support any organization that supports this CHUMPS farce!

New Member
I have been an AF Brat for 68 years. My kids have been Army Brats since 1981. 2 of my grandkids have been CG Brats for 18 years. I am offended as a lifelong Brat that these individuals think they have the right to change our proud title when they are not in any way service related! I am offended as a Brat that they think simply being born to a service member is heroic. It is our parents who served who were heroic. Finally, I am horribly angered that these individuals think they have any right to profit off this hogwash which represents an affront to hundreds of years of history!!!
Frequent Visitor

It doesn't appear that anyone here vetted the Finks before endorsing their program.  It is an insult to us Brats.  

Looking at their website and facebook page, it appears that their main interest is making money - have a fundraiser, donate to us, etc.  Send me on a world tour to 5 star hotels.


None of the people associated with this organization have any military connection, Brat or otherwise.


USAA's support of Operation CHAMPs is a slap in the face to many of us who are USAA members.  Maybe it's time that USAA should rethink this.  Do you really want to insult those of us who make up a large part of your membership?


Proud Army Brat for 63 years

Terrill Major
Frequent Contributor
USAA built their business on the generations of BRATs not champs. Champs built their business off the backs of BRATs. Is it just business for you all? For us its our birthright, heritage and our legacy. What will you do if we pull our support from you, USAA? Please reassess your sponsorship of champs. We BRATs are rear military family support of that which you built your business on. Why are you disregarding our birthright by supporting this small group of people who use corporate sponsorship and tax payers dollars and Donations to fill their own pockets and travel the world to bases and posts to educate BRATs that they are now Champs (a word they made up). Please see our petition for and by BRATs. Please understand how Finks book; , further segregates BRATs... "I am a Proud Military BRAT, a member of a tenacious group with strong roots and a shared heritage and legacy endeared to us by our parents who served in the Armed Forces." ~ Terrill
Proud Army BRAT

We are BRATS!!!  OUR PARENTS are the heroes....not us.  
Unless you have walked in our shoes and know what a Badge of Honor being a BRAT is....don't attempt to change who we are because OUR name offends YOU!  It is OUR Legacy and birthright to call ourselves BRATS.

SHAME ON YOU USAA for not considering TRUE BRATS and supporting this opportunisitic attempt to make young Military kids around the world ashamed of their legacy and be forced to label themselves in a manner that steals Valor from their parents the TRUE HEROES! 

We are 15 million Strong and Proud to be BRATS...clearly you don't care about those of us who gave our childhoods away for this country!!!

Don't try to steal our legacy!!!

Community Manager
Community Manager

Hi Everyone! As an Army BRAT and Veteran with BRATS, I can appreciate all that's being shared here and I truly value your opinions on this and all other topics too! You may have seen this in a similar post already, but wanted to repost just in case:


Thank you for sharing your feedback. I will share each of your concerns with our sponsorship team. In the meantime, I was able to get some information on USAA’s involvement.


Like many military affiliated organizations, we are focused on supporting our military community. Our participation in this project was not an endorsement of a name change, but to support a positive message in helping civilian children better understand the challenges faced by their classmates from military families.


As mentioned, I will share each and every concern with our sponsorship team.


Thank you for sharing your feedback here in the Community!


- Chazz

Occasional Visitor

Debbie Fink has never served, nor was ever a dependant and has absolutely not idea what it means to be a BRAT. I just don't understand why she thinks that any one of us would allow ourselves to be called a hero. The word hero is being thrown around way too frivolous in my opinion now a days. My dad was a hero, certainly not me. And if I am reading stories correctly (there are a lot of them!), her initiative isn't even visiting civilian schools - she's overseas at the military base schools talking to elementary school BRATS edu-taining them (as she likes to call it). So, in essence, this isn't even reaching the targeted children to even matter.


I was born and raised a BRAT, I've lived the life of a BRAT, and loved and cherished every moment. I seriously doubt that her one little book will effect how I identify myself and my extended military family.   


I am so disappointed that USAA, whom I've been a member (as well as a former employee) with for what seems my whole life, would support this initiative. It sounds to me like the BRAT community is speaking - and loudly. YOUR members are speaking - what you do now says everything about how much you stand behind your mission statement.


BRAT for Life.


Brats community asks  that all Operation CHAMPs sponsors refocus their donations and sponsorship to existing Brat-run initiatives and programs that have the full support of the Brat community and are legitimately operating as non-profits. This includes but is not limited to Brats without Borders, BratPin, Operation Footlocker. All books and films for purchase, showing and donation should be chosen from among the many many written by Brats. A good selection of them can be found here.


Please ensure that, once a full accounting of the moneys wasted on Operation CHAMPs is made public, a donation in equal dollar amounts is made by each sponsor to legitimate Brat-run non-profits or vetted programs that are guaranteed to impact and improve the lives of Military families.



New Member

"Hero" is a special word with significant meaning. While the people with no experience with the Military, including Debbie Fink, may be ok with degrading the word, we are not. I am not a brat, but my kids are. I take special care to instill a true sense of responsibility in their community- that just existing is not enough to be called a "hero." Ms. Fink, clearly, seeks to profit, in monetary gain or prestige, off of that which she does not understand: the military and military families. I urge USAA to pull its support from this project.

New Member
Raise awareness about the way military kids are raised and the unique lifestyle that they lead. However, assisting someone in changing something that is important and dear to every single BRAT out there, while at the same time allowing some woman to benefit monetarily from it is just sad. We expect better from USAA especially considering the countless military personnel and and their families that utilize your services.
Rick Bloyer

This Fink person has never been in the world she is writing about.  We can tell.  Looks a lot like GREED to me.  She is a smooth talker but lacks the depth one can only get from walking the walk.  The interviewer did not know how to drill into the real experience of a BRAT.  Stay away from this person's books; they will mislead.

Rick Bloyer

USAA should do more research into stories it allows on its site!  It messed up miseably with this one.


New Member

Truly ashamed that USAA is taking part in this sham!  The Finks are NOT military BRATS and never have been.  They have no idea what a BRAT life is like and yet they assume and publicize that they do know.    Worse yet is that USAA is supporting them, endorsing them and publicizing them!



Brat Researcher
New Member

What are the sources for the stats.  In fact, we have data from Booth et al (2007 update:  that Military children are rather well adjusted, particularly if the primary caregiver is in good mental health.  Given that that MWR was invovled in the report as were reputable military scholars out of Westpoint, and the Segal's from UMD's Military Sociology Department, I wonder what research Fink has uncovered that the DoD funded scholars have not.  


What civilians don't understand is that military children aren't "scared" by moving or any of the other aspects of military life because they don't know any different.  Growing up military is their life, it is their normal.  If anything, they think civilians are messed up from staying in one place.  You can't pathologize something that is "normal" for someone.  


In addition, military children are not "heroes."  They are children.  If you want to help them, petition congress to raise the salaries of military families such that they don't have to get food stamps to eat:


I do not know a single Brat who is NOT proud of our Brat distinction. It is a tradition that goes so far back and is a term of endearment to those of us who carry it. I come from a long line of military men and women, all of whom I consider heroes. I am so very proud of this. My Great Grandfather was military, my Grandfathers were military, My Dad was AF 24 yrs and my Mom was Army (4 yrs active and also reserve). I did not go in the military, however I married a military man. He was in the AF for 22 yrs, also now retired and we have 3 children, also Brats and very proud of the moniker. This is so very dear to our hearts because we, as Brats, do not consider ourselves heroes at all. For someone, especially someone who has not had personal experience with our experiences to decide that changing this moniker of ours to designate us as heroes cheapens the meaning of a hero. We know the difference between hero and supporter. Those who wear or have worn the uniform are heroes. However, if you ask them, they will likely only say "I am not a hero. I was only doing my job." For someone who has had no military affiliation to assume we want to be considered as heroes is so very insulting. Do not call me a hero; simply respect that I and my peers sacrificed and understood that sometimes those sacrifices were a bummer (like moving in the middle of a school year or not seeing your parent(s) for days, weeks and sometimes months on end) but in the grand scheme of things, these were small in comparison to what the servicemember sacrifices. In many cases they sacrificed the ultimate - their lives. While recognition of the military Brat is welcome, let us not confuse recognition with false accolades. You will find that Brats are quite adaptable and a very tough breed. You will find many who think their hero is their servicemember parent or parents, not Spiderman or Supergirl. They are grounded in the reality that everyone has a purpose, plays a part, adds to the mission to make sure it is successful. Not everyone is the pilot of a plane for good reason. The supporting crew is essential for a mission to be carried out and be successful. As a Brat, we support our families i.e. when times are tough and you can't get home because you live half a world away and Emergency Leave isn't an option. When new kids move to the community, you help them to adjust and adapt, as you know your time will come and you will be the newbie and need and appreciate a new friend or two. All of this in support of the servicemember as they integrate into their new job. This allows them the peace of mind to carry out THEIR most important job of protecting and defending our Constitution, in whatever capacity has been deemed necessary to fulfill the mission. Oftentimes, military communities are families and consider these communities and are closer to the members within than their own families. We have to be close, as many times our actual bloodline families are half a world away.This prevents alienation and allows the community to thrive and succeed. We use the term Brat quite respectfully. We use it to identify ourselves. I can walk into a room of 50 Brats I have never met in my life and automatically we will ALL have a connection that noone else shares. And it is not unheard of to have found a new friend. Only thing is, to us, it is not merely a new friend; it is like going to a family reunion and catching up with an extended family member. While my husband was in the military for 22 yrs he was never a Brat. He is quite intelligent and can understand what I mean when I say I went to 9 different schools growing up, lived in 4 states and 2 countries and that my best friend changed quite frequently - like every year, sometimes twice a year frequently. However, he can only sympathize; he cannot empathize. As we raise our children, our completely different upbringings have allowed our children to adapt well. I am proud that my husband is a strong father, fantastic role model and is one of the greatest men I know. To our children, he is a hero, as it should be. As for me, I am Mom but I have a deeper understanding of the realities they face as Brats because I am one. And trust me, you do not stop being a Brat because you no longer live with the servicemember of whom you are the dependent. I haven't lived at home for 20 yrs but I am still and will always be a Brat. I could speak for hours about this. The military - all branches - hold tradition very dear. This is a tradition within our military community. The bottom line is we are Brats and we are extremely proud of this. To belittle the real heroes by insisting Brats, child dependents, are heroes is absolutely revolting to the military Brat. We know the meaning of a hero. We also know we aren't heroes simply because we are children of servicemembers and we are absolutely fine with this. To insist that political correctness demand that the term Brat is derogatory and therefore socially unacceptable and intolerable or unmarketable is a slap in the face of ALL Brats. To allow someone who knows nothing of this life to rename us and strip us of our identity is appalling. This is akin to identity theft. Just ask any of the estimated 15 million military Brats in the US. They span generations. Thank you for your time. Very Respectfully, Vanya Malmstead Proud Air Force and Army Brat Proud Mother of 3 Air Force Brats
Occasional Contributor
To CHAZZPRATTUSAA: Thank you your response and your promise to find out more. The following is a quote from your response. "Like many military affiliated organizations, we are focused on supporting our military community. Our participation in this project was not an endorsement of a name change, but to support a positive message in helping civilian children better understand the challenges faced by their classmates from military families." Over 90% of school aged BRATS attend schools in the states. There are less than .01% school aged civilians attending DOD schools overseas. The Finks state there objective, USAA repeated it, as reaching out to school aged civilians to help them better understand the challenges of (and I am paraphrasing) military BRATS. Their actions say differently. Please research what percentage of their time and the money from their LLC are spent in civilian schools attended by BRATS? Not meant to be personal, but before USAA advocates for a cause, it would behoove the employees to do their homework. Sincerely, US Army BRAT since 1958 and USAA Member since 1982 (inherited both from my parents)
New Member

As this appears to be an attempt at an honorable cause, the idea that someone has trademarked a name  in order to sell books and travel the world (yes, even as a non-profit organisation, that is allowed) is quite disturbing, especially someone who has not lived the life.  For someone to pronounce that a a name be given (and trademarked!!) to replace a long given term is actually, a bit disgusting and cheesy.  I think there could perhaps be an underlying motive, given that someone actually went so far as to trademark a term (The Finks own it!!) that has nothing to do with reality (Heros?? Uh-huh!) and travel the world based on book sales, using what they think is an "endearing" term and supposedly more palatable which apparently, in context, is designed to make it appear as though military brats have some kind of "condition" and deserve special respect.  Military brats are people just like anyone else, but perhaps much more perceptive than the author beleives them to be.   The real hero's are the fathers and mothers who sacrificed their time in order to serve their country.  

To Whom It Concerns: The Military Child Education Coalition was also supporting Little CHAMPS and after careful review of information submitted to them have since rescinded their support. This is their response: An open letter to the BRATS community We hear you. After careful consideration, we are withdrawing our support from The Little Champs program. We endorsed the book because we believe it celebrated the strength of our children and encouraged growth after more than a decade of war. In 2011, we made a one-time purchase of 500 books, the balance of which will be removed from inventory and discarded at the end of the year. These books were never used as curriculum or training resources in any of our initiatives. MCEC never contributed to or sponsored the Little Champs tours. Teachers, Veterans, grown-up military kids, military spouses, parents of service members, and caring civilians make up the staff at MCEC. While we may not use the term “brat” in our literature, we understand and respect the importance of the name to those who grew up in a military family and the traditional pride associated with this term of endearment –many of our staff share that rich experience. This is an important dialog among people who care deeply about military families. This their Facebook page where the post can be found:
Mr. Pratt, The Military Child Education Coalition was also supporting Little CHAMPS and after careful review of information submitted to them have since rescinded their support. This is their response: An open letter to the BRATS community We hear you. After careful consideration, we are withdrawing our support from The Little Champs program. We endorsed the book because we believe it celebrated the strength of our children and encouraged growth after more than a decade of war. In 2011, we made a one-time purchase of 500 books, the balance of which will be removed from inventory and discarded at the end of the year. These books were never used as curriculum or training resources in any of our initiatives. MCEC never contributed to or sponsored the Little Champs tours. Teachers, Veterans, grown-up military kids, military spouses, parents of service members, and caring civilians make up the staff at MCEC. While we may not use the term “brat” in our literature, we understand and respect the importance of the name to those who grew up in a military family and the traditional pride associated with this term of endearment –many of our staff share that rich experience. This is an important dialog among people who care deeply about military families. This their Facebook page where the post can be found:
Frequent Visitor

I am a military brat of a 33 year veteran and married a serviceman and raised three wonderful BRATS. In this century my father, husband, and son have served over 58 years in the USAF. We have 10 people in my immediate family who are USAA members and the services we receive from USAA range from insurance to banking, to long term financial planning. We have stayed with USAA over the years because of the mutual loyalty and the assurance that USAA would put my military family's interest above outside interests and motivation. I am saddened and disappointed that despite the feedback from so many USAA memebers and military families, USAA has falied to retract their support from the Little CHAMPS program. To state that you suport the programming but do not endorse the name change is a cop out. The initiative is clear that the program is directed at supporting the military child, bridging them with the civilian world, AND in identifying them with the more pleasing acronym of CHAMPS. You are failing to respect our culture and our heritage. The Military Child Education Coalition just released a statement recognizing our concerns AND withdrawing their support from the CHAMPS program. I made a generous donation. USAA and I are a team. We work together to assure my financial and libility needs are met. Supporting the CHAMPS program is detrimental to our ongoing relationship. Please have a representative contact me through my messages with your response. Thank you - a very proud military BRAT

Occasional Visitor
I find it interesting that the education process has spent so much time overseas. We knew who we were when we lived overseas, and my children understood their identity overseas. The intentions were good but the name is simply dumb. I'm disappointed in USAA for supporting this organization. Why couldn't they have used the name BRATS? I think you are discovering BRATs are proud and not heroes; that was our parents.
Nancy Bunker  Bowen

I've been a USAA member since 1968--my father years before that--and my grown children are now also USAA members.  I am also one of the large and growing BRAT community that is appalled USAA did not vet the Fink women's boondoogle before offering "support."  Sure, they're smooth talkers--how could USAA not "support" any group that pledges to support military families?--but did USAA not notice that part of their grand scheme was to re-brand BRATs into something they call CHAMPs? Surely this self-serving acronym (trademarked by themselves, of  course,  likely by the family's very own in-house patent attorney) was a red flag to USAA public relations people?  You do realize your demographics, don't you?


Look at the uproar this CHAMPs idea has raised!  Why USAA would wish to continue to be associated with these two women and their bogus moneymaking gimmick is beyond me.


Other groups who were initially taken in by the Finks have now been made aware of their error in judgement and have withdrawn support, tacit or otherwise.  It's time you do, too.


Nancy Bunker Bowen

Proud Air Force Brat since 1949


Occasional Visitor



I find it insulting when I read or hear- how challenging a Military child has it or the challenges we faced and face. We are not weak. This is what made me strong. I learned at a young age to be strong, overcome obstacles and to persevere because my parents were there. This is what makes me who I am today. 


We are BRATS. We are not hero's our parents are or were.


I am a Brat since 1973- my Dad served 22 years in the Army. I am an 18 year USAA member + dependent membership under my Dad.. This corporation above all should know the meaning of BRAT. Do not change our name. It is meaningful, it defines what we did go through and who we are. Happy and challenging. But most of all PROUD.




Stephanie Swan

BRAT - forever

SPC- Pharmacy TEch

1LT - Air Defense Artillery

USAA Member



New Member
Most of this sounds wonderful except the name, CHAMPs. I am a proud BRAT born overseas, graduated overseas and grandmother to 3 wonderful BRATS. I don't see us as Heros, that honor goes to my father and son.