Several years ago, USAA made the decision (Joe Robles) to open up membership to a wider range of people, some with only passing affiliation to the military. The original military members meant that USAA could loan money and insure at low risk relative to the general population, depending on the reliability of their customers to pay on time, manage their money well, and avoid undue risk as those insured by the company. The larger pool of potential members means that the risk factors for loan & insurance better approximate the general US population, meaning more risk to USAA, and a resulting decrease in the company's ability to provide great service and attractive banking/insurance options (ex: a recent change to overdraft protection that went into effect 13 Feb 2015 basically nullifies this excellent service completely). USAA had to kill it because the increased risk associated with wider (even non-miliitary) membership demands shuttering particularly risky - but also amazingly convenient - customer services once taken for granted in a once great company. No more. What a shame...
