How do I talk with the CEO of USAA? I was told to pay $415 to be able to participate in the COVID program. Once I did you played switch-a-roo and said oh we are sorry you owe another $250. Sorry the rep said, the previous rep told you an incorrect amount. That is not my fault. I don't have $400 to throw away! They never budged so I'm out of money and they refused to let me sign up for the program!