Car Buying Service Disappearing?

I was extremely disappointed to find out that the USAA Car Buying Service was being discontinued as of 30 September.  I am a "frequent flyer" of the service, having purchased five out of my last six vehicles with the service.  I would have purchased another next month, had I not discovered the service was ending through a banner on the website.  No heads up and the only explanation given was USAA is "streamlining" their business.  Having worked for a megacorp after my military retirement, I recognize this term as management speak used when one drops a program that may have been popular, but was not contributing to the bottom line.


Just another indication that USAA is becoming less interested in standing out from the vast crowd of other insurers.

Please sign-in to reply


Agreed. I was shocked. Frankly I don’t see the benefit of staying with USAA. Anyone know what the benefits are now? I know about overpriced insurance with awful claims support and ridiculously overpriced baking fees. Also am aware of their terribly overpriced loan rates. But now that I see they no longer have car buying services, what other benefits am I missing out on?

Am I alone, why do we stay with them?

Wow.  Just went looking for the car buying service since I'm in the market again and was disappointed to find this out.  This was a great benefit to USAA members and now it's gone too.  My list of complaints with USAA only grows longer.  By the way, USAA's TV advertisements are the worst in the industry.  Most others at least make me laugh. USAA's just irritate me, especially when you factor in the elimination of good member benefits like the car buying service.

@White dog, thank you for your feedback regarding the discontinuation of the USAA Car Buying Service. We made the decision as part of an effort to simplify and streamline our business, focus on our core products and services, and deliver on our mission to facilitate the financial security of our members. As a tenured USAA member, your feedback is valuable. I will share your disappointment with the discontinued Car Buying Service, as well as USAA advertisements, with the appropriate USAA team. ~DC

jaredaggie - I understand the seriousness of the situation. I have located your information and will engage a specialist to review the details. Thank you for speaking up today. - Jason

Don't be too disappointed.  Most credit unions offer the same service, and as Bill From Idaho points out, the "Buying Service" is really just a dealer referral service.  You can usually do better negotiating on your own, if that's your thing. 

This is disppointing news.  I used the service for all my vehicles since 2012.  I'm a "frequent flyer" too.  Will USAA be able to point members to a replacement service?  

@USPHS CAPT, I'm sorry to hear of your disappointment regarding the car buying service. We certainly value your feedback and will ensure it is forwarded to the appropriate department for further review. We will continue to be here to assist with your car buying needs. At this time we do not a replacement service available to provide. Thank you. ~ Robyn E.

I was shocked tonight to discover this. I was about to buy another car and this floored me! Are you listening to the voice of your customer?
My Sentiments exactly!

KD Sing - We are sorry to hear this, but we appreciate your feedback as it will help us improve future service. Thanks for making your voice heard. - Jason

@membermd, Thanks for taking the time to post. I've shared your comments in regards to bringing back the Car Buying Service. - Ben 

Consumer Reports has a car buying service with the same company, Truecar.


Be aware there many complaints that they don't give you a firm price anymore, it is a referral service for dealers now, and your phone and e-mail will be deluges. I don't know how good a deal you can get now.

In case other members here in community also have questions about the Car Buying Service ending, here is a link to the FAQ page with additional details.


Thank you for taking the time to comment. 

Hello Oregon and thank you so much for taking the time to share your feedback with us regarding the discontinuation of our Car Buying Service. When this decision was made it was part of an ongoing effort to simplify and streamline our business and focus on our core products and services. By focusing on our core products and services this will allow us to better execute and deliver on our mission to facilitate the financial security of our members. We will definitely make sure to forward this important feedback you've provided us to the appropriate department for review and consideration as we continue to enhance our products and service. Thank you!

USAA never bothers to consider the impack on customers when it wacks existing services. Consider the blow customers recieved when investment services were terminated. Many customers are still fighting issues caused by USAA. Financial planing relationships---gone, trust support---gone, new accounts/new formats/ tax issues/ broker relationships--broken---Thanks USAA for this circus ride. Whatever happended to the USAA Select customer service? Gone with the wind?

Hello @pinetree, I understand the seriousness of the situation. I have located your information and will engage a specialist to review the details. Thank you for speaking up today. ~Sarah 

Are you serious?



The USAA Car Buying Service was discontinued on October 1, 2020. We made this decision after identifying opportunities to improve the Car Buying Service, USAA has ceased offering until further notice.

Our goal is to ensure we are consistently delivering the highest quality products and services to our members and deliver on our mission to facilitate the financial security of our members.

We still offer Auto Loans and refinance options. To learn more, select from the Products tab under the Bank options, or contact a specialist at 210-531-8722. 

Thank you! ~ Lori C

I wish USAA would stop saying this was to simplify and streamline the business.  This is absolutely FALSE.  The fact is that the car buying service is a direct correlation to the auto loans for vehicles which is a CORE component for USAA.  As a member provided service it is a farce to pull the Car Buying Service and then say it was not a CORE business component.  It is really upsetting. 


And please don't say thank me for my comment.  You want to thank me for my service and my injuries in combat, bring back the car buying service.  Just sad as it streamlined my car buying process and worked directly with USAA Loans.  As with many USAA services, my streamlined life is less important to them.  I do not believe that USAA as a member provided service has any of our best interests at heart anymore.  We serve to come back home and fight USAA.